Instagram Reels Ads: What’s really behind them & what prospects this new advertising option offers!They’re in the starting blocks and are currently undergoing testing, in some cases even in Germany: INSTAGRAM REELS ADS!

Why do you do this? To find inspiration? To discover new brands and creators/influencers? Or to make good use of some of the creative ideas others have come up with for your brand? Thanks to its high level of creativity and inspiration, more and more people are currently discovering Instagram Reels for themselves.

Almost every brand that actively uses social media marketing on Instagram utilises Reels. If this isn’t the case, then you should definitely incorporate this video format into your content strategy as soon as possible!

Social media ads on Instagram allow you to target your content even more precisely to a wide range of (potential) brand followers.

You can target different regions or time periods and place adverts in line with users’ interests and behaviour. Your brand’s adverts in your community’s Reels feed – want to kill two birds with one stone?

With Reels in ad format, you have the opportunity to present your business in an even more dynamic way or have it presented by an influencer (greater authenticity through user-generated content). Convey emotions even more realistically and let users experience compelling brand stories up close.

You mustn’t just let this opportunity slip by. Make the most of it – and do so effectively and skilfully!

Storytelling up close and personal, and now even more tailored to your audience! When creating your adverts, you’ll very likely soon be able to choose the Reels format. This means you’ll not only be able to decide whether your short video is shown, but also exactly where, when and to whom!

Here’s what you need to bear in mind with Instagram Reels Ads:

With REELS in ad format, the key is to ensure that it is NOT recognised as an ad within your community’s Reels feed. Reels are designed to convey emotion and capture attention briefly, offering you an opportunity for genuine storytelling within social media. Authenticity is paramount here. People want to be emotionally moved by other people, to be able to identify with them, and this is how brands can best connect with them. Advertising is not the main focus here!

Authentic, emotional and honest social media content! So forget about glossy, polished images – “because, after all, it’s an advert that has to be perfectly thought out down to the last detail” – no, don’t even think about it!

The more genuine, the more authentic. And the more authentic, the more your Instagram Reels ad will be noticed. The sooner your brand will stick in users’ minds. Technical note: Instead of a “swipe-up”, Instagram Reels ads simply feature “Learn more”!

Take advantage of this opportunity and reach your potential customers in an even more targeted way, right where it really resonates! With the help of customised CTA buttons, you can ‘guide’ them straight to your online shop – almost in the very moment the emotion strikes.

In total, your Instagram Reels ads can be up to 30 seconds long. Users can discover these in their Reels feed, in the Stories section or in the Instagram Explore section. Provided, of course, that they stand out! Want to create relevant content? Let your emotions run free! What is relevant for you within the social media world of Instagram is therefore high-quality content that is, in this sense, more authentic and emotional. Generally speaking, however, as already mentioned, this applies not only to your Instagram Reels ads, but to all your social media content.

So don’t just sell products; convey a feeling for your brand, genuine emotions! Build a fanbase that you can engage perfectly through skilful social media marketing!

We’re here to support you with social emotion!

Please feel free to contact us at any time if we can help you convey your brand story in an emotional and unique way!

Your Social Emotion team!