Our Social Emotion MagazineSTAY UPDATED!

Discover exciting new developments in the fields of influencer marketing, social media marketing and employer branding!

Through our blog posts on SE Magazine, we share our social media expertise.

Influencer Marketing Trends 2026These Trends Are Not to Be Missed!

Social Media Marketing Trends in 2026

User-generated content in social media content creationWhy user-generated content is becoming increasingly important

AI in Social Media Content CreationKey Opportunities You Should Know

Employer Branding Through Social Media – Are You Up to Date?Retaining employees, attracting new talent, and increasing brand awareness. These are just a few of the benefits of employer branding through social media.

Social media platforms in comparisonFacebook, Instagram, YouTube und TikTok - Which platform is the right choice?

In-house Social Media Team vs. External Social Media AgencyFrom a business perspective, which option makes more sense: building an internal marketing team within your company, or working with a professional agency to plan, develop, and execute your social media marketing strategy, campaigns, and activities?

A Year of Social Media – The Social Emotion Trend Report 2021Read the Social Emotion Trend Report now to discover how social media culture has changed over the past year and which social media marketing trends to expect in 2021! 

Influencer Marketing 2021 – Telling Stories, Not Selling Products for Brands!Will we experience our favorite brands up close this year and feel more connected to them than ever before?

Instagram Reels Ads: What’s really behind them & what prospects this new advertising option offers!They’re in the starting blocks and are currently undergoing testing, in some cases even in Germany: INSTAGRAM REELS ADS!

TikTok: How effective is the platform really as a marketing tool?What is TikTok? In recent months, the social media platform TikTok has rapidly gained prominence in the media world. On the platform, users can create short videos that are then shared with a global community.

Positive customer reviews on the online store and on social mediaLearn how to use customer care to earn positive reviews both in your online store and on social media. After all, these reviews are the key to building trust between your customers and your brand. 

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