TourlaneLife is too short for standard travel.
Tourlane is a Berlin-based digital travel provider specializing in individually planned, high-quality tours worldwide. The brand primarily targets a more affluent demographic aged 35 and over, who place particular emphasis on comfort, personalized service, and exceptional travel experiences. Whether it's a hiking trip in Patagonia, a safari in Tanzania, or a family vacation in Thailand – with Tourlane, every trip exceeds all expectations!
In 2025, we supported Tourlane with influencer marketing on Instagram and YouTube in both the German-speaking region (Germany, Austria, Switzerland) and France.
The goal of the collaboration was to sustainably increase brand awareness in both markets and drive high-quality traffic to Tourlane's landing pages through carefully selected creator content. This was intended not only to increase the conversion rate but also to attract a wider audience to Tourlane's individually planned trips.
In addition, we also created user-generated content (UGC) for Tourlane, which was successfully used for advertising on the meta-platforms.
Here's what we didInfluencer Marketing
In 2025, we provided Tourlane with comprehensive support in the areas of influencer marketing and performance-driven content. We took a strategic approach that combined high-quality creator partnerships with data-driven campaign management to sustainably increase both brand awareness and qualified traffic.
Our services at a glance:
- Strategic planning and execution of influencer campaigns in the DACH and French markets
- Identification, selection, and management of suitable premium creators
- Development of target-audience-specific content with a focus on high-quality travel experiences
- Management and optimization of campaigns based on performance data
- Production and delivery of UGC content for paid social ads (Meta)
- Support in scaling reach and conversion through performance marketing
Insights into Content ImplementationTarget group-oriented, authentic, personable
