QushinAuthentic content that wins over dog lovers.

For almost ten years, Qushin has stood for emotion, style and comfort – and for a way of life that brings people and their pets together. What began with elegant dog beds is now a holistic lifestyle brand offering high-quality dog accessories, lounge furniture and home décor, characterised by soft materials, timeless design and lovingly handcrafted in Croatia.

The aim was to bring this unique brand feeling to life emotionally in the German market. To achieve this, we developed authentic social media content for the German Instagram account, featuring dogs as the stars, which conveys warmth, closeness and suitability for everyday life.

To complement this, we focused on influencer marketing with dog owners who credibly integrated Qushin into their everyday lives. Supported by targeted paid ads, we created a holistic social media presence that combines brand identity, emotion and performance.