PicnicThe mobile supermarket

Picnic is an online supermarket that was founded in the Netherlands and has already become very popular there.

The concept is simple: you can do your shopping via the Picnic app, where everything is available at low prices and orders can be placed in just a few clicks.  For deliveries, Picnic uses electric vehicles and intelligently planned routes! Delivery is always free, and services such as the collection of returnable bottles or empty batteries are also available.

For the market launch in Germany – specifically Nuremberg – a carefully curated portfolio of micro-influencers from Nuremberg and the immediate surrounding area was put together. The selected creators stood out for their strong regional reach and authentic community engagement. As part of the campaign, they shared personal insights into their first Picnic order, with a focus on approachability.