HundemaxxA holistic approach. Designed for dogs and their owners.

Hundemaxx is a major regional supplier of high-quality dog and cat accessories and grooming products, offering a genuine 360° experience encompassing product range, advice and services.

The challenge was to raise the brand’s profile in the places where dogs and their owners go about their daily lives, to communicate the brand’s quality and benefits in a tangible way, and at the same time to build enthusiasm and trust within the local community.

Our approach focused on honest, humorous content from real dog lovers, drawn directly from their everyday lives with their four-legged friends, implemented through influencer marketing in the form of barter deals.

The result: increased regional brand awareness, a growing community and sustainably strengthened customer loyalty.