Hans Henglein & Sohn GmbHLaunch of the 2-Minute Pasta Range

As part of the marketing campaign for the newly launched 2-Minute Pasta range, we implemented a targeted social media campaign focused on influencer marketing.

The aim was to raise awareness of the product line whilst boosting sales through engaging content. To this end, we collaborated with a selection of influencers on platforms such as Instagram and TikTok, who presented authentic recipe ideas using the 2-Minute Pasta to their communities. Through creative content and practical usage scenarios, we succeeded in highlighting the versatility and simplicity of the product and addressing the target audience directly.